These numbers indicate that YouTube’s advertising reach has grown more slowly than Facebook’s advertising reach has grown over the past 12 months. To put that figure in perspective, advertisers can now reach 35 million fewer users on YouTube than they could this time last year. Recent data published in the company’s advertising resources show that YouTube’s advertising audience reach shrank by -1.4% over the past 12 months. Furthermore, YouTube’s advertising resources only publish data for a limited selection of countries, so the figures shown here may significantly under-represent YouTube’s total advertising audience reach.
Notes: The figures shown above are based on YouTube’s advertising audience only, and may not be representative of the platform’s total active user base.
However, if we remove the people in this age group who live in China – where YouTube is still blocked – the platform’s eligible adoption rate increases to 46.2%. This figure suggests that 36.9% of all people aged 18 and above around the world use YouTube today. However, YouTube’s advertising resources only publish demographic data for audiences aged 18 and above, and the latest data reported in these resources indicate that YouTube has 2.077 billion users in this age group. YouTube is one of the world’s top social platforms, but just how many people use YouTube today?īased on its global advertising audience reach numbers, YouTube has at least 2.527 billion users around the world in April 2023. How many YouTube users are there in 2023?
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